This Is How The Girl From “The Ring” Scares You Into Buying A TV

A promo for the horror sequel Rings put some surprise terror in TV retail.

This Is How The Girl From “The Ring” Scares You Into Buying A TV

WHAT: A promo for the upcoming horror movie Rings got a bit too real for some TV shoppers in an electronics store.

WHO: Paramount, Thinkmodo

WHY WE CARE: Daaaaaamn. What would you do? Some scream. Some jump. Some just break into a sprint with no regard for their friends. That’s what happens when The Ring girl crawls out of an electronics store TV display. It’s not quite a devil baby roaming the streets of New York, but here the same agency Thinkmodo, proves it still has the skills to scare the living sh*t out of people all in the name of movie marketing.

About the author

Jeff Beer is a staff editor and writer with Co.Create. He's a former staffer at Advertising Age, Creativity and Canadian Business magazine.

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