WHAT: A new Apple ad to hype the iPhone 7 Plus camera’s Portrait mode.
WHY WE CARE: If this is anything to go by, the iPhone 7 Plus camera’s Portrait mode is so magical it will mesmerize and entire Greek village. Set to “Pame sti Honolulu” by the Bezos Hawaiian Orchestra, the spot takes a small-town approach to the now familiar, zippy pep of its product demo-with-a-story iPhone ads. It’s a return to that successful formula after the brand temporarily stepped away from that style with a pint-sized Romeo and Juliet. Above all, the film demonstrates just how easy it is for anyone to take professional-quality portraits using iPhone 7 Plus, and how the world’s most intuitive camera just keeps getting better.