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iPhone 7 Plus Camera Is So Good This Woman Takes Portraits Of Her Entire Village

The new Apple ad that will run during the Golden Globes spotlights the latest iPhone’s photography skills.

iPhone 7 Plus Camera Is So Good This Woman Takes Portraits Of Her Entire Village

WHAT: A new Apple ad to hype the iPhone 7 Plus camera’s Portrait mode.

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WHO: Apple

WHY WE CARE: If this is anything to go by, the iPhone 7 Plus camera’s Portrait mode is so magical it will mesmerize and entire Greek village. Set to “Pame sti Honolulu” by the Bezos Hawaiian Orchestra, the spot takes a small-town approach to the now familiar, zippy pep of its product demo-with-a-story iPhone ads. It’s a return to that successful formula after the brand temporarily stepped away from that style with a pint-sized Romeo and Juliet. Above all, the film demonstrates just how easy it is for anyone to take professional-quality portraits using iPhone 7 Plus, and how the world’s most intuitive camera just keeps getting better.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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