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This Adorable Little Stormtrooper Stars In A Uniquely Sweet “Rogue One” Charity PSA

Philippines brand Globe Telecom is using the Force to raise funding for the children’s ward at Philippine General Hospital.

This Adorable Little Stormtrooper Stars In A Uniquely Sweet “Rogue One” Charity PSA

WHAT: A hospital fundraising PSA from the Philippines that may also be the most adorable Rogue One: A Star Wars Story promo ever.

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WHO: Globe Telecom

WHY WE CARE: Look, everyone loves a little Star Wars character. Just ask VW. Here, though, instead of selling cars we get a rather unique movie marketing tie-in to raise money for the children’s ward at a Philippines hospital. No spoilers here, but let’s just say you might want to hug an Imperial Stormtrooper afterwards.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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