WHAT: A new Adidas ad featuring Houston Rockets star James Harden asking whether you’d rather see him play a boring and predictable game or not.
WHO: Adidas, 72andSunny LA
WHY WE CARE: It’s a compelling question, and one that represents the generational shift in basketball (and many other sports) between the old-school focus on humility and fundamentals, and the modern era of flash and personality. Here Harden addresses some of the most vocal criticisms of his game (“D-FENCE!”) and the notion of playing it safe in a fun way. Perhaps most notable is the expert troll job at the 44-second mark, in which we see an eerily familiar shot that bears a more than striking resemblance to last year’s Steph Curry “Rule Yourself” Under Armour ad. Is Curry boring? Does his style of play lack creativity? Of course not. But that’s no reason we can’t get a little heated back-and-forth going between brands, right?JB