WHAT: A new campaign to promote the streaming service’s family plans taps into the meme-tastic world of awkward texts with your parents.
WHY WE CARE: Look, just admit it. We’ve all laughed at least a few times over the last few
what feels like 15 years at the various clickbait articles on awkward family texts. Oh the hilarity of autocorrect, amirite? I don’t care if they’re fake or not, it’s funny. Here, Spotify cleverly adapts this phenomenon to music, imagining a time when your dad recites Desiigner or maybe your parents drop a text duet of Twisted Sister. These things happen.