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The 2017 Lincoln Continental Campaign Was Shot By Annie Leibovitz

The iconic photographer aims her lens on an automaker’s product for the first time.

WHAT: The 2017 Lincoln Continental print campaign.

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WHO: Annie Leibovitz for the Lincoln Motor Company, with models Tali Lennox, Jon Batiste, Giles Matthey, and Ben Younger.

WHY WE CARE: Annie Leibovitz is a titan in her field–there aren’t many portrait photographers working on her level, which means that she’s an interesting choice for a car company’s ad campaign. (Indeed, in her storied career, she’s never done one like this before.) Of course, Lincoln’s shown a willingness to shell out for top talent recently, famously casting Matthew McConaughey after his Oscar win, and at the peak of the McConaissance, for a weird, memorable campaign. The results here are harder to parody, but nonetheless extremely effective: seen through Leibovitz’s lens, and with her chosen models, the 2017 Continental looks like a classic companion to the sort of moody Americana that no one captures better than she does.

About the author

Dan Solomon lives in Austin with his wife and his dog. He's written about music for MTV and Spin, sports for Sports Illustrated, and pop culture for Vulture and the AV Club.

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