Alexa Is A Protective Dad’s Best Friend In This New Amazon Echo Ad

Amazon’s personal assistant device is there for all your appropriately emotional rock ballad and front lawn security needs.

Alexa Is A Protective Dad’s Best Friend In This New Amazon Echo Ad

WHAT: A decidedly Dad-centric pitch for the powers of Amazon’s Echo and Alexa personal assistant.

WHO: Amazon

WHY WE CARE: While we’ve seen what the Alexa-powered speaker can do for comedically contrived celebrity problems, here we get more of an AnyTown, USA, look at how this technology can help us in our everyday lives. Mr. Mister isn’t a bad spontaneous grab for Dad, but we can only assume the licensing fees for Beyonce’s “Irreplaceable” were just too high.

About the author

Jeff Beer is a staff editor and writer with Co.Create. He's a former staffer at Advertising Age, Creativity and Canadian Business magazine.

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