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Dollar Shave Club Calls Out The Ridiculous Scents In A Man’s Shower

What does a massive hero in a neon groove at deep midnite smell like?

Dollar Shave Club Calls Out The Ridiculous Scents In A Man’s Shower

WHAT: A new campaign for Dollar Shave Club’s line of men’s shower products

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WHO: Dollar Shave Club (DSC)

WHY WE CARE: If you stroll down the personal grooming aisle at your local pharmacy you’re going to see some eclectic scent names–Old Spice gives us Hawkridge, Lasting Legend, and Swagger, while Axe serves up labels like Dark Temptation and Snake Peel (!?!). Now here comes DSC, fresh off a massive Unilever acquisition, trolling its competition with spoofs dressed in obvious lookalike packaging, to offer another option for dudes who may not be interested in smelling like jet fighters and punching.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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