advertisement
advertisement

Jeff Goldblum Goes Full Max Headroom For Apartments.com

Rolling eyes and stuttering voice cuts are sooooo 1986.

Jeff Goldblum Goes Full Max Headroom For Apartments.com

WHAT: The newest Apartments.com ad featuring Jeff Goldblum as “Bradley Bellflower,” who has traded in rooftop BBQing with Weezy for a strange imitation of ultimate ’80s TV fad Max Headroom.

advertisement

WHO: Apartments.com, RPA

WHY WE CARE: We may have a soft spot for 1980s nostalgia but this one’s a bit odd even for us. Back in the ’80s a character named Max Headroom gave us a clever look into the near future, and even starred in Ridley Scott-directed ads as the spokesperson charged with reversing the disastrous fortunes of New Coke. (Check out this fun, exhaustive oral history of the character here.)Here, agency RPA gives Goldblum a similar bug-eyed, stutter cut look to just add to the brand’s overall quirky ad campaign that kicked off during the Super Bowl.

advertisement
advertisement

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

More

All week you can attend Innovation Festival keynotes with Robert Downey Jr., Malala Yousafzai, Chip and Joanna Gaines, Janelle Monáe, and more. Claim your free pass now.