Whither Angela Ahrendts?
Today was no different. Without any advance notice, Ahrendts appeared in the back of Apple’s latest store, a two-story space tucked behind the Santiago Calatrava-designed ribs that define the “Oculus,” a new mall and transit hub at the edge of the World Trade Center site. Unlike the store Apple unveiled in Williamsburg, Brooklyn, last month, this location keeps architectural detail to a minimum. Long, back-lit panels on the ceiling echo Calatrava’s upward-stretching skeleton, but in most regards the store is a plain box outfitted with Apple gadgets and smiling staff in blue T-shirts.
For a brief quarter-hour at lunchtime, Ahrendts smiled for the cameras and took in the bustling crowds. Then, once again, she was gone.
[Photos: Celine Grouard for Fast Company]
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