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Does Brainstorming Really Work?

Think about how much time you've wasted.

BRAINSTORM. It’s such an aggro word, isn’t it? We’re gonna STORM SOME BRAINS WITH IDEAS. Unfortunately, new research has found that brainstorming may be the ideating equivalent of a mild drizzle. So Co.Design writers Diana Budds and Mark Wilson brainstorm, err, discuss a few alternatives that might work better.

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