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Does Brainstorming Really Work?

Think about how much time you’ve wasted.

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BRAINSTORM. It’s such an aggro word, isn’t it? We’re gonna STORM SOME BRAINS WITH IDEAS. Unfortunately, new research has found that brainstorming may be the ideating equivalent of a mild drizzle. So Co.Design writers Diana Budds and Mark Wilson brainstorm, err, discuss a few alternatives that might work better.