Fiat’s New Ad Is The Cutest Nightmare Nature Has To Offer

“Nature isn’t cute. Your car shouldn’t be either.”

WHAT: Fiat Strada Offroad ad


WHO: Agency Leo Burnett Tailor Made/Illustrator Alex Solis

WHY WE CARE: Nature. That majestic place we pine to return to in order to get away from it all and reconnect with the world around us–it’s also a savage playground where survival means gruesome endings for creatures lower on the food chain. So goes agency Leo Burnett Tailor Made’s logic in their ads for Fiat’s Strada Offroad. Playing off the campaign’s tagline “Nature isn’t cute. Your car shouldn’t be either,” illustrator Alex Solis juxtaposes the most adorable drawings of animals in the wild getting ravaged by their predators–pretty sure you will never look at stuffed animals the same way ever again.

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About the author

KC covers entertainment and pop culture for Fast Company. Previously, KC was part of the Emmy Award-winning team at "Good Morning America" where he was the social media producer.