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Sure, Why Not? James Van Der Beek Is Diplo In This Hilariously Bizarre Tour Promo Ad

From Dawson’s Creek to Mad Decent: The Beek goes method to show us a day in the life of Diplo.

Sure, Why Not? James Van Der Beek Is Diplo In This Hilariously Bizarre Tour Promo Ad

WHAT: James Van Der Beek plays DJ/producer Diplo in a promo ad for the Mad Decent upcoming tour, and gives us a peek at a day in the life of a “popular white person.”

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WHO: Diplo, Mad Decent

WHY WE CARE: What’s a day in the life of Diplo? Besides probably still wondering just what went wrong with the Blackberry Torch, here Dawson’s Creek star The Beek plays the artist himself to reveal a finely tuned machine of silk pajamas, a 24-hour staff, airhorns, ninja attacks, copious amounts of “fam,” and a horse. As a concert tour ad, it’s glorious. As a piece of clever self-parody, it’s totally lit, fam.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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