Cleveland Cavaliers Fans Can’t Believe What Just Happened In New Nike Ad

After winning Cleveland’s first NBA title in 50 years, the swoosh says that feeling is worth the wait.

Cleveland Cavaliers Fans Can’t Believe What Just Happened In New Nike Ad

WHAT: A Nike ad celebrating the Cleveland Cavaliers’ first-ever NBA title, mere hours after they lifted the trophy.

WHO: Nike, Wieden+Kennedy Portland

WHY WE CARE: Fifty years! That’s a long time to wait for a championship, and now that LeBron James delivered on his promise and somehow lifted his team above the record-setting Golden State Warriors in Game 7, Nike drops an emotional tribute to the team’s long-suffering fans. A storybook ad for a storybook ending.

About the author

Jeff Beer is a staff editor and writer with Co.Create. He's a former staffer at Advertising Age, Creativity and Canadian Business magazine.

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