WHAT: A Nike ad celebrating the Cleveland Cavaliers’ first-ever NBA title, mere hours after they lifted the trophy.
WHO: Nike, Wieden+Kennedy Portland
WHY WE CARE: Fifty years! That’s a long time to wait for a championship, and now that LeBron James delivered on his promise and somehow lifted his team above the record-setting Golden State Warriors in Game 7, Nike drops an emotional tribute to the team’s long-suffering fans. A storybook ad for a storybook ending.