Cristiano Ronaldo is a polarizing figure in sports. Sure, the man’s skills are undeniable, but as a global superstar, his personality and image often leave fans divided. Perhaps the biggest testament to the power of a great Nike ad is its ability to make even the biggest Ronaldo-hater almost forget the face exercising. Almost. Onward!
What: Nike looks forward to the Euro 2016 tournament by seeing what happens when world soccer superstar Cristiano Ronaldo switches bodies (and skills) with an English youngster.
Who: Nike, Wieden+Kennedy Portland
Why We Care: It’s Freaky Friday for European football. In fact, not since Dudley Moore and Kirk Cameron has there been a better body-swap story involving two dudes of different ages. Not only is this a worthy follow-up to two of Nike most successful soccer ads, 2010’s “Write the Future” and 2014’s “Winner Stays,” it may just be the best one yet.
What: A 360-degree clip of the Hamilton cast performing part of the song “Wait For It” to promote the 2016 Tony Awards.
Why We Care: Because, Hamilton, you guys. HAMILTON.
What: A sporty Brazilian beer commercial with a delightful twist.
Who: Heineken, Publicis
Why We Care: Beer ads are often pegged with the reputation of being a bastion of sexist cliches. Dudes love beer. Women love girly things. Even Heineken itself has used such tired devices. But here the script is flipped in a fun, unexpected way that shows beer brands really don’t need the crutch of gender cliches.
What: Sprint convinced Paul Marcarelli–who was Verizon’s “Can you hear me now?” spokesperson for about a decade–to switch teams.
Who: Sprint, Deutsch
Why We Care: As the mobile market has become saturated, it is a street fight among brands scrapping for every customer. Forget subtle nods to competitors, brands such as T-Mobile, Sprint, AT&T, and Verizon call each other out regularly. Here, Sprint swings for the fences by poaching longtime Verizon pitchman Paul Marcarelli to become the ultimate new customer.
What: Gillette takes a page from the Dove Guide To Feelsvertising and asks dudes to consider going to their fathers for advice instead of the Internet.
Who: Gillette, Grey New York
Why We Care: A unique take on the role of male role models and fathers in modern society, told through the lens of a product that ties directly to a ritual (shaving) traditionally passed on from fathers to sons.