WHAT: Venus Williams and DJ Khaled do what they do best–tennis, Snapchat, and music, respectively–to pitch the advantages of Silk’s plant-based protein drinks.
WHO: Silk, Fallon
WHY WE CARE: This might be the least tree-hugging ad campaign around vegetarianism we’ve ever seen. Not that there’s anything wrong with getting crunchy, but partnering with sports and pop culture stars like Williams and Khaled–not to mention a sly Groot cameo–is an astute move to broaden Silk’s appeal. The brand also plans to launch a “Path to Plants” digital series, featuring Williams and other plant advocates.