This Talking Lumber Puppet May Actually Make You Care About Wood

Humboldt Redwood uses a talking piece of wood and dry, straight-faced humor to make us look at our walls and floors a bit closer.

WHAT: A redwood ventriloquist dummy gives us a schooling on the qualities of redwood, in homes with features that highlight the beauty of the wood.


WHO: Humboldt Redwood, barrettSF

WHY WE CARE: First, we’re a sucker for anthropomorphic inanimate objects. Second, some products are tougher to forge an emotional connection to people than others. Wood seems to be one of the tougher ones (even though it was once thought to be a wonderful toy). But here, thanks to funny scripts, and narrator Ross Brockley’s monotone, dry, Steven Wright-ian delivery, this plank of wood is utterly charming and somehow has us looking at the walls differently.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.