The Most Honest Approach To Teen Marketing You May Ever See

Clearasil’s latest campaign hilariously admits it knows a lot more about zits than teenagers.

WHAT: A hilariously straight-faced and honest take on advertising targeted at teens.

WHO: Clearasil, Droga5

WHY WE CARE: This is taking all the worst assumptions about marketers–the focus-grouped opinions, the woefully out-of-touch boardrooms, the over-the-top cliches–and using them as a comedic advantage. It’s like an honest trailer version of a zit cream commercial. Well, that or maybe we just love seeing a hot sauce, pizza, skateboarding, and hot tubbin’ lifestyle finally reflected in advertising.

About the author

Jeff Beer is a staff editor and writer with Co.Create. He's a former staffer at Advertising Age, Creativity and Canadian Business magazine.

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