Taylor Swift Embraces The Darkness For Apple Music

The pop star’s personal ad campaign continues with another nostalgic playlist.

Taylor Swift Embraces The Darkness For Apple Music

WHAT: The third ad in Apple Music’s Taylor Swift collaboration sees the pop star dancing with herself.

WHO: Apple Music

WHY WE CARE: Cue the skyrocketing sales for The Darkness in 3…2…1. The ’00s hair metal revival band’s hit “I Believe in a Thing Called Love” is back in the spotlight thanks to Swift’s magic touch in her series of Apple Music ads. As the brand’s head of content Larry Jackson has told us, these spots were created by Jackson and Swift, using the pop star’s own music choices and sensibility. Despite her lack of a dance partner, Billy Idol probably would’ve been too on the nose anyway.

About the author

Jeff Beer is a staff editor and writer with Co.Create. He's a former staffer at Advertising Age, Creativity and Canadian Business magazine.