War Child Asks Your Mom To Make One More Sacrifice On Mother’s Day–Their Gift

Charity campaign aims to help mothers in developing countries gain access to education and job skills.

War Child Asks Your Mom To Make One More Sacrifice On Mother’s Day–Their Gift

WHAT: A charity campaign that asks moms to make one more sacrifice in a lifetime of them, but this time to benefit other mothers around the world.

WHO: War Child Canada, John St.

WHY WE CARE: It’s a good couple of weeks away, so starting to think about Mother’s Day now is the right thing to do. Forgoing a physical gift in favor of charity is always a nice thought, but done at the last minutes smacks of desperation. The campaign does well to tap into both a mother’s instinct to care for others, as well as fill her with pride at what a selfless, globally aware, and empathetic child they’ve raised. Plus, you don’t have to guess what size she is in anything. Win-win.

About the author

Jeff Beer is a staff editor and writer with Co.Create. He's a former staffer at Advertising Age, Creativity and Canadian Business magazine.

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