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What Happens When You Try To Sell A Gay Turtle In Turkey

A new Amnesty International PSA uses an adorable reptile to illustrate the challenges facing the LGBT community.

What Happens When You Try To Sell A Gay Turtle In Turkey

WHAT: A PSA to raise awareness of the homophobic attitudes still very prevalent in Turkey.

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WHO: Amnesty International, TBWA Istanbul

WHY WE CARE: According to Amnesty, over the last five years there have been more than 41 hate murders against the LGBT victims in Turkey. By using a defenseless and adorable animal to illustrate the often strong negative reaction to homosexuality, it effectively exposes how irrational the hate is, and how much work there still is to do for equality.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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