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This Adorable French Cable Ad Celebrates Fatherhood–Or Does It?

Thanks to Canal+, all might not be what it seems.

This Adorable French Cable Ad Celebrates Fatherhood–Or Does It?

WHAT: Commercial for the mobile app of French TV channel Canal+ that illustrates the joys of fatherhood, with a twist.

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WHO: Canal+, BETC Paris

WHY WE CARE: Dads, wonderful aren’t they? The relationship between father and child is beyond compare. Steadfastly present for every precious milestone. Encouraging, supporting, caring. And today’s dads are capturing every significant moment on their smartphone. Or are they? Stay with it.

About the author

Louise Jack is a London-based journalist, writer and editor with a background in advertising and marketing. She has written for several titles including Marketing Week, Campaign and The Independent.

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