WHAT: Commercial for the mobile app of French TV channel Canal+ that illustrates the joys of fatherhood, with a twist.
WHO: Canal+, BETC Paris
WHY WE CARE: Dads, wonderful aren’t they? The relationship between father and child is beyond compare. Steadfastly present for every precious milestone. Encouraging, supporting, caring. And today’s dads are capturing every significant moment on their smartphone. Or are they? Stay with it.