WHO: Lyrical School
WHAT: “RUN and RUN”
WHY WE CARE: Remember when the internet lost its damn mind of Katy Perry’s emoji-saturated lyric video for “Roar”? Well, that seems like a tepid meow compared to J-Pop group Lyrical School’s clip for their single “RUN and RUN.” The portrait-oriented video seamlessly switches to and from FaceTime, Twitter, iMessage and a bevy of other apps, giving the illusion that your phone has been hijacked by a bubbly squad of 20-somethings with rapid-fire fingers.
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