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Steve McQueen Made A Sexed-Up Ad For Burberry

The acclaimed director has been relatively quiet lately, but he’s got three minutes of new footage designed to make you really want cologne.

Steve McQueen Made A Sexed-Up Ad For Burberry

WHAT: An extended, three-minute spot for Mr. Burberry cologne, shot in 70mm, that stars two attractive young people who are having, er, a pretty fun weekend in a hotel–shot by 12 Years a Slave director Steve McQueen.

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WHO: Steve McQueen, on behalf of Mr. Burberry, over a soundtrack of British singer Benjamin Clementine.

WHY WE CARE: McQueen is one of the most important directors working right now. His emergence with films like Hunger, Shame, and 12 Years a Slave–which won the Academy Award for Best Picture, though not a Best Director Oscar–cemented him as a crucial figure in Hollywood. But he’s been pretty quiet since. There’s been talk about his next film (an adaptation of the ’80s British television series Widows, or maybe a biopic of Paul Robeson), outside of an unreleased short and a barely released Kanye West video, McQueen’s output has been pending. While we wait, getting to see him at work–with a sexy, intense, gorgeously shot three-minute spot–is going to have to do.

About the author

Dan Solomon lives in Austin with his wife and his dog. He's written about music for MTV and Spin, sports for Sports Illustrated, and pop culture for Vulture and the AV Club.

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