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Convicted Murderers Learn First Aid In This Dark Red Cross PSA

Those that took life are used to illustrate the importance of knowing how to save one.

Convicted Murderers Learn First Aid In This Dark Red Cross PSA

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WHAT: A Polish Red Cross PSA that uses teaching convicted murderers first aid to show everyone else how important life-saving skills can be.

WHO: Red Cross Poland, Grey Group Poland

WHY WE CARE: An unexpected way to pitch first-aid skills, and one that surely won’t get the sympathy of everyone. But the insight remains the same whether you think teaching convicted murderers first aid is a good idea, a calculated stunt, or both–that if these people can learn life-saving skills, so can you.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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