Facebook CEO Mark Zuckerberg posted a photo on Friday that shows him jogging through Beijing’s Tiananmen Square, on a day when air pollution levels were considered hazardously high. To many people, the gesture looked like yet another attempt to cajole leaders into unblocking Facebook in China, where the site has been banned since 2009.
According to the Guardian, Beijing smog was 15 times the amount the World Health Organization considers safe; at levels that high, people are warned against engaging in outdoor activities. Chinese media outlets were quick to comment on Zuckerberg’s run—deeming it an obvious appeal to Chinese officials—and note that he wasn’t wearing a protective mask.
“How far would you go to curry favor with China?” the Beijinger wrote. “How about running through Tiananmen Square without a mask in this morning’s thick-as-pea-soup AQI 337 air?”
“Nice going, Mark,” the post continued. “If this doesn’t get Facebook unbanned in China, nothing will.”
Zuckerberg, who is in Beijing for this year’s China Development Forum, was criticized on social media too, with some users pointing out that he had jogged through the same place where the Tiananmen Square massacre took place, which killed hundreds—and potentially thousands—of people in 1989.