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Olivia Wilde Portrays A Girl With Down Syndrome In This Stunning New PSA

The Hollywood star is used to reflect the hopes, dreams, and happy life of a young girl.

Olivia Wilde Portrays A Girl With Down Syndrome In This Stunning New PSA

WHAT: To mark World Down Syndrome Day on March 21, Italian organization CoorDown launches a new PSA starring actress Olivia Wilde and a young woman named AnnaRose Rubright that plays with our perceptions to discuss discrimination of people living with Down syndrome.

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WHO: CoorDown, Saatchi & Saatchi New York

WHY WE CARE: Yet another effective and affecting PSA from CoorDown, who’ve made this an annual occasion. This time, by using a Hollywood star–in a somewhat surprisingly powerful performance–the ad perfectly exposes and illustrates even our most subconscious preconceptions and prejudices when it comes to Down syndrome.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.

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