Instagram Doubles Down On Video, Introduces Facebook-Style View Counts

Instagram users can now see how many people are watching their videos.

Instagram Doubles Down On Video, Introduces Facebook-Style View Counts
[Photo: Flickr user Joseph Morris]

After focusing so much energy on beefing up its own video platform, Facebook is turning its attention to Instagram. Starting today, the Facebook-owned photo-sharing app will begin displaying view counts on its video content, a feature already available for Facebook videos.

View counts will tell Instagram users how many times their video has been viewed, though Instagram will only record a view count if the video is watched for three seconds or longer. The new metric will replace the number of likes shown under a video; Instagram users can click on the view count to see how many likes their post has received.

Instagram says people have increasingly gravitated toward the platform’s video content: In the past six months, the time users spent watching videos on Instagram jumped by more than 40%. The company debuted video capabilities two years ago and has since launched the stand-alone video apps Hyperlapse and Boomerang.

About the author

Pavithra Mohan is an assistant editor for Fast Company Digital. Her writing has previously been featured in Gizmodo and Popular Science magazine.