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  • 02.29.16

From Silent Films To Cookie Empires: The Girl Scouts’ Evolving Brand

From Silent Films To Cookie Empires: The Girl Scouts’ Evolving Brand

When the Girl Scouts was founded, it was only eighteen girls strong. Today, that number has grown to 2 million. Not only has the organizations’ numbers have grown, their business endeavors have expanded from bake sales and silent films to building a cookie empire across the nation. Still, the club’s mission has remained unchanged: empower girls, do a good turn to others, and sell amazing cookies.

Take a bite of this video and learn how the Girl Scouts of America earned their business badges.JB