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From Silent Films To Cookie Empires: The Girl Scouts’ Evolving Brand

“Do a good turn” and watch this to learn how the Girl Scouts branded themselves since 1912.

From Silent Films To Cookie Empires: The Girl Scouts’ Evolving Brand
[Photos: ETHEL WOLVOVITZ/ALAMY (GIRL SCOUTS); H. ARMSTRONG ROBERS/GETTY (GIRL SCOUT AND BOY SCOUT SALUTING); A.R. COSTER/GETTY (WWI TROOPS); SMNEEDHAM/GETTY (COOKIES); FPG/GETTY (GIRL SCOUTS); MARKCOFFEYPHOTO/GETTY (THIN MINT COOKIES); BRIAN BRAINERD/GETTY (GIRL SCOUT COOKIES); GEORGE MARKS/GETTY (GIRL SCOUTS); GEORGE MARKS/GETTY (50s MALL) ]

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When the Girl Scouts was founded, it was only eighteen girls strong. Today, that number has grown to 2 million. Not only has the organizations’ numbers have grown, their business endeavors have expanded from bake sales and silent films to building a cookie empire across the nation. Still, the club’s mission has remained unchanged: empower girls, do a good turn to others, and sell amazing cookies.

Take a bite of this video and learn how the Girl Scouts of America earned their business badges.

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