We’re smack dab in the midst of Super Bowl ad teaser season. Yep, consumer pop culture has come to this–ads promoting ads. It’s just another step towards our inevitable Demolition Man-predicted future, so let’s just snuggle up in its warm embrace. And what could be more comforting than Alec Baldwin and Dan Marino plotting a Super Bowl party surrounded by many leather-bound books and what we have to assume is rich mahogany?
In the teaser for Amazon’s first-ever Super Bowl ad, by agency Leo Burnett Toronto, the actor and Hall of Fame quarterback enlist the help of the brand’s new Echo speaker, powered by Amazon’s Siri-like virtual personal assistant Alexa.
The only Super Bowl Marino ever played in was more than 30 years ago (he lost), while Baldwin’s last big game appearance in 2009 was a hit for Hulu.
Who knows where all this will lead but while we’re waiting for the punchline, the agency says Amazon, Baldwin and Marino will be having fun with #BaldwinBowl on Twitter.