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  • 01.15.16

Sorry Human Models: Louis Vuitton’s Newest Face Is A Video Game Character

Lightning from the Final Fantasy franchise is the new face of Louis Vuitton’s Series 4 collection–and she’s looking pretty fierce.

Louis Vuitton is pretty much winning the fashion campaign game right now: First, Jaden Smith dominates headlines as a model for Louis Vuitton’s spring-summer women’s wear line and now the fashion house has tapped a video game character as the face of its Series 4 collection.

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Final Fantasy XIII’s popular pink-haired heroine Lightning has traded in her battle-ready armor and lethal gun-blade for a mini-skirt and clutch–a move that could very well piss off die-hard Final Fantasy fans, but one that Louis Vuitton creative director Nicolas Ghesquière says is a natural match.

“It’s clear that the virtual aesthetic of video games is predominant in this collection. If we push the reflection about heroines, or what might constitute the nature of a woman whose actions can be so courageous that she becomes superior and iconic, it becomes obvious that a virtual entity integrates with the founding principles of the Maison,” Ghesquière says on Louis Vuitton’s site. “Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life.”

Square Enix, the video game developer of the Final Fantasy franchise, released a statement, echoing Ghesquière and highlighting their strategy of market reach:

This collaboration embodies the shared values cherished by both Louis Vuitton and FINAL FANTASY; to preserve our traditions while constantly seeking out new and revolutionary ideas in order to deliver products of world-class quality. Under this philosophy we aim to bring a new value and new experiences to the world.

Check out more of Lightning’s campaign in the slide show above.

About the author

KC works covers entertainment and pop culture for Fast Company. Previously, KC was part of the Emmy Award-winning team at "Good Morning America" where he was the social media producer.

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