BuzzFeed Features All-Muslim Content On Its Snapchat Discover Channel

Buzzfeed’s Snapchat Discover channel on Monday included videos, illustrations, and listicles about Muslim life.

BuzzFeed Features All-Muslim Content On Its Snapchat Discover Channel
[Screenshot: via Buzzfeed]

BuzzFeed‘s Snapchat Discover channel usually comprises a lighthearted mix of listicles, videos, celebrity news, and funny animations. On Monday, BuzzFeed applied its typical playful format to a collection of stories about Muslim life.


The Snapchat collection, which disappears after 24 hours, included a profile of a Muslim fashion blogger, a graphic called “8 Emojis All Muslims Need,” a video showing how to wear different hijab styles, a listicle of popular Twitter posts from the hashtag #GrowingUpMuslim, and other Islam-related memes and videos.

The pieces were a mix of funny and profound. A humorous looping video of a man preparing to pray by washing his feet in a public restroom (only to be interrupted by a confused non-Muslim) was followed by a listicle titled “13 Ways to Take Care of Yourself in the Face of Islamophobia.”

Snapchat Discover launched in January 2015 and showcases daily content from more than a dozen media brands, including Refinery29, ESPN, and BuzzFeed. Discover–which releases a completely new set of articles, videos, and activities every day at 6:00 a.m.–attracts more than 60 million monthly visitors.

BuzzFeed‘s decision to feature all-Muslim content on one of its biggest platforms (a recent estimate suggests that Snapchat views make up 21% of all interactions with BuzzFeed content online) is a weighty acknowledgment and validation of the media company’s Muslim audience–especially at a time when a prominent presidential candidate has called for a ban on Muslims coming into the U.S.

One of the most powerful segments in Monday’s collection is called “I’m A Hijabi Woman, But…” In that video, young Muslim women tackle common misconceptions and questions they face daily. One jokes, “I wear the hijab, but I’m not Malala. I can’t give you her autograph. I can’t take a photo with you.”

But the joke has a counterpoint: “I feel like I have to smile at people all the time in order for them to know that all Muslims aren’t scary,” a woman says. Another adds, “I wear the hijab, and I’m scared, and I’m worried, and I’m tired.”

About the author

P. Claire Dodson is an assistant editor at Fast Company. Follow her on Twitter: @Claire_ifying.