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  • 12.01.15

Doctor Who, Idris Elba, And Benedict Cumberbatch Get Animated For A BBC Christmas Ad

The stars come together in the heartwarming tale of a lonely little vegetable.

If Brussels sprouts had emotions, they’d likely spend a lifetime in expensive therapy, so shunned are they by so many. But in a new holiday spot from the BBC, at least one little sprout a happy ending. One that involves animated versions of Doctor Who‘s Peter Capaldi, Luther‘s Idris Elba and Sherlock’s Benedict Cumberbatch, among others.

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The short animated film tells the story of “Sprout Boy,” a cheerful little chap seeking company for Christmas. On his way, he’s harshly rejected by a baker, a toymaker, and a woodcutter. Each tells him, “Nobody ever liked a sprout.” His spirit is close to being crushed.

But his luck changes when he meets a gathering of BBC One stars heading for a Christmas celebration that sadly wasn’t taking place on Graham Norton’s couch. This would ordinarily be a high-risk situation for a sprout but in this instance, they welcome Sprout Boy into the fold, rather than dousing him in melted butter and eating him.

The spot, created by agency RKCR/Y&R, is narrated by Capaldi, ends with the tagline, “For Christmas together.”

About the author

Louise Jack is a London-based journalist, writer and editor with a background in advertising and marketing. She has written for several titles including Marketing Week, Campaign and The Independent.

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