The folks over at Pop Chart Lab—the Brooklyn-based studio that parlayed the infographic trend into a lucrative business—aren’t strangers to a good drink. In fact, some of their best work has been boozy: the definitive cocktail-mixing chart, a rundown of the most famous fictional beers, and a map of the best places to get sloshed in NYC. So far, the infographics have been confined to prints. Now Pop Chart Lab has its first standalone book, The Visual Guide to Drink published by Avery.
Authors Ben Gibson and Patrick Mulligan divided the compendium into chapters on beer, wine, and spirits.
“The biggest difference for our process was thinking of the flow of the book, rather than designing for a discrete piece of paper,” Pop Chart Lab’s Rachel Mansfield says. “With a title of A Visual Guide to Drink, we tried to cover everything one would expect to find in such a book, while not becoming an encyclopedia. And we also tried to include a number of interesting yet lighter pieces of content, like the taxonomy of beers with a ‘hop’ pun in their name.”
The dozens of graphics cover irreverent topics—like which celebrities have lent their likeness for liquor branding—alongside flowcharts explaining how tequila is made and maps of whiskey distilleries and wine-growing regions around the globe. Curious about what shape of glass you should serve a Chardonnay in? There’s a gorgeous page illustrating a handful of stemware silhouettes. Gibson and Mulligan present what could be dense, boring information in a beautiful package. Pore over the book, then pour yourself a cold one. Find the hardcover at penguinrandomhouse.com for $30.