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The Best And Worst Branding of 2015

From Google and Snoop Dogg to Hillary Clinton and The New School, it’s been an exciting and controversial year in logos and branding.

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Leading into an election year, branding always gets red, white, and blue. But candidates’ branding wasn’t the only thing that made a splash in 2015. Google gave us a new logo in 16 years. Sonos visualized as something other than a waveform. Pentagram made a brand of premium weed for Snoop Dogg. (Is this real life?) And, yes, the Hillary Clinton campaign broke the Internet. Here are the best and worst moments in branding in 2015.

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About the author

Mark Wilson is a senior writer at Fast Company who has written about design, technology, and culture for almost 15 years. His work has appeared at Gizmodo, Kotaku, PopMech, PopSci, Esquire, American Photo and Lucky Peach

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