- 11.18.15
- behind the brand
How Rainn Wilson Uses Twitter To Build Community
The actor, writer, and starter-upper likes that Twitter has enough “gooeyness” to work for everything from dumb jokes to serious issues.
He started using it to help promote Soul Pancake. Later he used it so fans would realize he is not Dwight Schrute. But Rainn Wilson says, “I want to be an artist more than I want to be a mogul,” so he’s slightly conflicted about how he uses Twitter. As for his 4.24 million Twitter followers? They couldn’t be happier with how he tweets.
