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Shark Tank’s Daymond John Reveals His Worst Mistakes

The founder, president, and CEO of FUBU learned the hard way how shortcuts can lead to dead ends.

The brand was super hot–so why not put out a FUBU album? Oh, there are reasons. And here, FUBU CEO and Shark Tank investor Daymond John discusses them frankly and honestly. That, and other valuable insights on this edition of #BehindTheBrand from an entrepreneur who has quite literally written the book on branding.

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Twitter: @BryanElliott
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About the author

Bryan is the Technical Director of Video at Fast Company, FC Studios. He has been a professor at SUNY New Paltz teaching Digital Storytelling, Digital Media Writing, and Media & Society as well as the Technical Supervisor of Video at Hearst Digital Media.

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