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Get Ready For Movember With Carlsberg’s ‘Stache And “Beer’d” Grooming Products

Get Ready For Movember With Carlsberg’s ‘Stache And “Beer’d” Grooming Products

Earlier this year, Carlsberg unveiled an unlikely new product line. It wasn’t a new beer, but rather a line of suds-infused grooming products, starting with a shampoo and skin lotion. According to the brand, that series sold out within a week.

Now, in support of the Movember Foundation which raises awareness of men’s health issues, the brand is launching a series of shaving products. Created with agency CP+B Copenhagen, the new shaving gel, aftershave and mustache cream are all made with 0.2 liters of freeze-dried Carlsberg beer. The brand contends that the hops, barley and yeast used to make its pilsner, have beautifying properties for hair and skin, and will do a great job taking care of your mustache. Or making you look like Rollie Fingers. Or both.

The dudes testing out the new “beer’d” products look more like a collection of craft beer hipster stereotypes, but all it took was some limited edition mustache wax to convince them to associate with a major brewer.

The new shaving products will be available online, with all proceeds going to the Movember Foundation.JB