advertisement
advertisement
  • 10.27.15

Blake Griffin Welcomes You To The Zone In This Aspirational New Kia Commercial

The NBA star gives us a glimpse at what appears to be the green room for greatness.

Blake Griffin Welcomes You To The Zone In This Aspirational New Kia Commercial

For any top performer, be it chess, ballet or basketball, there is a higher plane of consciousness achieved when the mind, body, and skill set are perfectly aligned. This place is commonly referred to as The Zone. For those of us never lucky or talented enough to reach such heights, NBA star Blake Griffin gives us a glimpse into this green room of greatness in a new Kia ad.

advertisement

In the spot, by agency David&Goliath, our invitation comes courtesy of the Kia Optima. The Los Angeles Clipper forward is relaxing and reading the paper, a picture of calm, but as he lifts off in dunk mode, we learn this tranquil oasis of higher achievement is actually just a state of mind, that you can somehow maybe drive to.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

More

Video