Here’s What The Most Successful People Read And Why

There’s a reason why the most successful people look to other leaders’ lives for guidance and inspiration.

Here’s What The Most Successful People Read And Why
[Photo: Flickr user Alexander Lyubavin]

One of my favorite things to ask people in job or story interviews has nothing to do with business or work: “What do you read?”


We already know that the simple act of reading can have considerable benefits, from improving your health and well-being to enlarging your capacities to empathy and strategic decision making.

But I’ve noticed a pattern after asking this question hundreds of times over the years: A surprising number of the people I speak to don’t read just anything. They read—even obsess over—biographies and autobiographies.

The Lives Of Others

Former Air Jordan designer and founder of the groundbreaking Pensole shoe design academy (whom I profiled in Smartcuts) says he owes much of his unlikely rise from being a fatherless kid in Inglewood, California, to top Nike designer and entrepreneur to the inspiring biography of Jackie Robinson.

“The thing that resonated with me,” Edwards told me, “is Jackie wasn’t the most talented. It was not just his physical abilities, but his mental strength . . . he would have to endure more than other players would have to . . . so I learned from him.”

Elon Musk, himself the subject of a recent best-selling biography, has spoken numerous times about his love for the biographies of great inventors and entrepreneurs in ages past, specifically those of Howard Hughes, Benjamin Franklin, Albert Einstein, and Nikola Tesla.


Franklin’s autobiography is the most influential book in my own life. I’ve also returned repeatedly to several excellent biographies of Alexander Hamilton. These tend to be what I call “self-help in disguise,” because by the time someone writes your biography, typically you’ve either succeeded and overcome something, or really screwed up. I love stories of all kinds, but nothing motivates me more than real-life tales of ambitious people. And, it turns out, I’m not alone.

“The stories of other people’s lives are the one true remedy [for] arrogance. When you think about what your forebears went through so you could have the luxury to judge them, it is truly humbling,” says NPR host Michel Martin. “But it is also exciting, because however ridiculous the political campaigns get, however high gas prices go up, however hard it gets to make that mortgage payment, you can be assured that someone has gone through worse.”

Templates For Success

We humans are drawn to human stories. Between showing us what’s possible and how past breakthroughs have happened, biographies can help us see how greatness thinks—in a way that textbooks often don’t.

This is what initially struck me when I read Lewis Howes’s new book, The School of Greatness, which comes out this week. Based on Howes’s popular podcast, the book distills lessons from 200 interviews with Olympic gold medalists, celebrities, top entrepreneurs, and others. The book’s genius isn’t its format—interviews with cool people—but its approach: getting successful people to share how they think and live, not just how they work.

(Incidentally, Howes’s research ties in with my own studies on mentorship that I conducted a few years ago for my book; the best mentors—the ones who statistically accelerate a pupil’s success—guide the mentee’s journey, not just her practice.)


“The lessons in this book are not my lessons,” Howes writes in his introduction. “They are my lecture notes from a unique and wonderful school.” Of course, Howes isn’t the first to use biography as a method to “hack” education. For all their fame, school dropout stories like those of Bill Gates and Mark Zuckerberg tend to obscure the fact that the most successful people keep educating themselves even after some of them bypass formal institutions–especially through reading. Gates’s public reading list is stacked with biographies of innovators before and after him.

“Our capacity for success and greatness is embodied by the people we surround ourselves with,” says Howes. If we can’t hang out with Franklin and Einstein and Tesla, why not surround ourselves with their stories?

Shane Snow is a journalist in New York City and cofounder of Contently. Get a free chapter of his bestselling book, Smartcuts, here.


About the author

Shane Snow is co-founder of Contently and author of Dream Teams and other books. Get his biweekly Snow Report on science, humanity, and business here.