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See The Life And Times Of Two Testicles In A Ballsy New Underwear Ad

Bonds Australia illustrates the need for a comfy undercarriage with some quality comedy.

See The Life And Times Of Two Testicles In A Ballsy New Underwear Ad
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The rivalry between boxers and briefs has endured for centuries, and only recently has the exalted boxer brief been able to negotiate peace in the great undercarriage debate. Now a new campaign from underwear brand Bonds Australia and agency Clemenger BBDO Melbourne dramatically shows us the impact of our undergarment decisions can have on our bodies.

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Here we meet The Boys, just a couple of balls hanging out, arguing with Big Brain, and generally trying to get along in this topsy-turvy world. It’s like Inside Out for a dude’s crotch, aimed at highlighting the importance of a comfy pair of gitch.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.

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