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Cheerios’ New Ad Aims To Bring Both Parents AND Grandparents To Tears

The brand tells a heartwarming story of multiple generations.

Cheerios’ New Ad Aims To Bring Both Parents AND Grandparents To Tears

Over the last few years, Cheerios has been telling some great family stories in its advertising, both compelling and comedic, and now it’s extending its reach outside the nuclear unit and across generations.

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The new spot “Grandpa,” created by agency Saatchi & Saatchi New York and directed by Matt Smukler, appears to be a story about a day no child or parent really wants to face, and tells it with a heartwarming twist that aims right at the cryballs of parents and grandparents everywhere.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.

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