David Beckham’s foray into the acting profession continues apace. In the wake of a brooding short film for Belstaff last week, this week sees him aim for humor with comedian Kevin Hart.
In a seven-minute short film for H&M, created by agency adam&eveDDB, Hart arrives at the not-entirely-willing footballer’s New York apartment in order to prepare to play Beckham in a biopic, I, Beckham. As predicted in an earlier teaser, Hart moves in for a week.
Plenty of laughs ensue as Hart attempts to “become” Beckham, overstepping boundaries at every turn. Also making an appearance in a cameo role is Beckham’s English bulldog, Coco.
The film is to promote the Modern Essentials selected by David Beckham range of clothing at H&M launched earlier this year. The autumn/winter 15 collection goes on sale from October 1. No word yet if it includes a headlamp.