Joy Cho, the Los Angeles–based designer, author, and founder of the lifestyle site Oh Joy!, has big goals: "To make life happier and prettier and more meaningful," she says. One of Pinterest’s most influential users (she has more than 13 million followers), Cho is known for creating cheery, brightly hued patterns that have graced Hygge & West wallpaper, Nod children’s bedding, specially designed Band-Aids, and even a Microsoft mouse. Next spring, she will introduce her second line of products for Target, which is sure to increase her following—and her workload.
"I put everything I need to do on Google Calendar. There are different categories and a color code. My brain works in color: Green is active things I need to do, and once something is done, I change it to gray, which fades to the background."
"When you hear that ding, you have this compulsion to check [your phone]. I already work too much. There’s nothing wrong with reading a magazine or a book or even staring into space."
"I get six to seven hours, which is not terrible. Things are always racing in my head. The minute I go to bed, I have an idea that pops up. I don’t like to keep loose paper around, so I write in the iPhone’s Notes app. If it’s something specific I need to do, the Reminders app is great—I can set a very specific time."
"It sounds obvious, but ‘write it down.’ I never understand how waiters in restaurants just remember orders! I have so much going on—with kids, with my business. If I don’t write it down, I will forget."
"If I still have things to do after my kids go to bed, I work in bed for a couple of hours. It’s physically not good and probably mentally not good. I think I’m relaxing, but really I’m sitting in a hunched position and it’s terrible for my back. If my eyes are bugging out, I’m like, ‘Stop it, Joy. Go to sleep.’ "
A version of this article appeared in the November 2015 issue of Fast Company magazine.