advertisement
advertisement

Sidney Crosby Works A Tim Hortons Drive-Thru In Maybe The Most Canadian Ad Ever

Crosby and fellow NHL star Nathan MacKinnon team up to help launch the brand’s new series of hockey trading cards.

advertisement
advertisement

Two of Canada’s unofficial religions–hockey and Tim Hortons–have been combined in a new ad campaign that puts NHL stars Sidney Crosby and Nathan MacKinnon to work at one of the coffee chain’s busy drive-thru windows.

advertisement

Both natives of Cole Harbour, Nova Scotia, the two local boys donned the familiar uniform to give customers a surprise and generally prove it’s pretty tough to work a drive-thru. It’s an impressive, down-to-earth spot that happily includes a jalapeno pronunciation that will ring familiar to fans of another amazing Nova Scotia export, The Trailer Park Boys, but thankfully doesn’t include a cameo from MacKinnon’s former Colorado Avalanche teammate Ryan O’Reilly.

The “Sid & Nate” series, by agency JWT Canada, is to promote the brand’s new Collector’s Series NHL trading cards, that fans can use to enter an online contest for prizes like a trip to the 2016 NHL All-Star game.

advertisement

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.

More