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Mountain Mecca Whistler Blackcomb Celebrates 50 Years With An Action-Packed New Doc

The brand gives a history lesson on its legacy in 50 Years Of Going Beyond.

Mountain Mecca Whistler Blackcomb Celebrates 50 Years With An Action-Packed New Doc
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You might still be sweating in post-Labor Day September heat, but as the Westerosi say, winter is coming. To celebrate 50 years as a mountain mecca, Whistler Blackcomb enlisted legendary free skier and director Mike Douglas to chart its rise from unlikely Olympic project to corporate recreation juggernaut, as well as its legacy in ski, snowboard, and mountain bike culture, in a new doc called 50 Years Of Going Beyond.

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The trailer will give goosebumps to anyone craving some powder turns in the coming months, and no doubt the full film will further stoke that fire when it’s released on October 13. Until then, the brand created an online timeline for people to explore the resort’s history over the last five decades.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.

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