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The 3 Most Important Things To Learn About A Company Before An Interview

Doing homework on the company you’re interviewing with is crucial to making a good impression. Here are the most important things to know.

The 3 Most Important Things To Learn About A Company Before An Interview

You’ve prepared your elevator pitch; you’ve selected the perfect interview outfit, and you’ve even thought about what to say if you’re asked the dreaded salary question. But have you done your homework on the company?

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This is a glaring mistake many job seekers make—forgetting to think about common, company-specific questions like, “Why do you want to work here?” or even “What do you know about the company?” The hiring manager knows you’re qualified—that’s why she’s invited you into the hot seat!—but now she wants to know that you’ll be be passionate about your work and that of your potential peers. Do your research on these three areas, and you’ll be golden:

1. The Company Culture, Mission, And Values

Most sites have an “About” page or something similar, which is helpful for learning why the company was founded, how they define what they do, and the mission or values of the organization. The “Careers” page is also useful for learning about company culture. And of course, check up on the company’s social media—it’s a rapid fire way to figure out their POV on business news and current events in general.

[Related: Company Culture: What Is It and Why Is It Important?]

2. Key Team Members

Before your interview, make sure you’ve memorized the names of the founders and/or CEO—and have familiarized yourself with the leadership team, either through the company website or through a little extra sleuthing on LinkedIn. Just remember that this info can mostly be left in your backpocket, to ensure that if “Monica” is referenced, you know that means the CFO, and not just another Joe Schmo on payroll. No need to tell the interviewer that you have a cat named Murphy just like she does. You want to be prepared…not creepy.

[Related: What To Say When The Interviewer Asks “Why Should We Hire You?”]

3. Recent Company News

Read the press page, and if you have a few days before going in, set up Google Alerts so that company updates come to you. When I interviewed at my current company, I knew to congratulate them on being named number six on Crain’s “Best Places to Work in NYC.” Needless to say, the hiring manager was impressed!

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Now take a deep breath, and get ready to ace your interview.

This article originally appeared on Levo and is reprinted with permission.