At the end of November, leaders from more than 190 countries will gather in Paris for the latest United Nations Conference on Climate Change to discuss a potential new agreement on climate action.
Leading up to the high-profile meeting of world leaders, Unilever is hoping to raise awareness of deforestation, one global warming’s primary culprits. The global corporation, home to brands like Dove, Lipton, Ben & Jerry’s, and many more, has created a new ad to bring what many perceive to be a faraway problem into the context of our everyday lives.
In “Farewell to the Forest,” created by agencies DAVID Buenos Aires and Ogilvy & Mather London, we see a rainforest tree, pull up roots and move to the city. The tree wanders the urban streets like a homeless Groot, believing it may be safer there than in the forest, where the film says trees and plant-life are being destroyed at the rate of more than 36 football fields every minute.
In a statement, the company said in partnership with WWF, Unilever has pledged to help protect 1 million trees in two of the most threatened forest areas in the world, Brazil and Indonesia.
The campaign complements Unilever’s broader, long-term plan to source 100% of their agricultural raw materials sustainably and halve the environmental footprint of the making and use of their products by 2020.